TELEVISION: Return of the Creative

In a move that seemed par for the television course, one black Sunday afternoon last season, NBC's low-shooting Celebrity Golf played through, while Omnibus was still searching for a lost sponsor in the Madison Avenue rough. But this week, after an 18-month absence, TV's most consistently high-aiming, wide-ranging show was back where it belonged.

Brooking no interference from advertiser or broadcaster during its seven seasons, the first five subsidized by the Ford Foundation, Omnibus saw a shifting list of 16 blue-chip sponsors (including the current one, Aluminium, Ltd.) pay for an average of only 70% of its time, and...

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