Cinema: Rock & Reel

Man's Favorite Sport? tries to capture the spirit of madcap comedy but turns out to be mostly old hat. As an ace sporting-goods salesman at the San Francisco emporium of Abercrombie & Fitch, Rock Hudson plays the kind of city-bred softie who can't bear to eat a fish, much less catch one. But when Publicist Paula Prentiss proposes that he represent Abercrombie's in the Lake Wakapoogee fishing tournament, it's either go to Wakapoogee or lose the job. Braving the enameled wilderness devised by Producer-Director Howard Hawks, Rock soon finds himself up to his...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!