The Press: The Maharaja of Estarh

Buried deep in Charles McHarry's chitchat column, "On the Town," in the morning New York Daily News, was this item: "Ali Rounj Culdip, the Maharaja of Estarh, is due in next week for a medical checkup. The three youngest of his 15 wives will accompany him." There was not a word of truth to it.

McHarry had planted the item purely as bait. That same afternoon, when it was reprinted almost word for word in a column in Hearst's New York Journal-American, McHarry had the rich satisfaction of hooking his fish.

Annoyed by a...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!