The Press: A Lesson in Swiss

By the cautious standards of Swiss journalism, Blick, a brash tabloid published in Zurich, does everything wrong. It is tasteless, sensational and sometimes inaccurate. Its headlines scream. It runs prize contests but no editorial page. Its very existence offends the police and the government; some of its readers wrap its gaudy pages in a more august paper to hide their shameful habit from disapproving eyes. But almost every day more and more Swiss resort to this sub- terfuge. After four years of life, Blick proudly claims to have become Switzerland's second largest daily.

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