Management: Electric's New General

When Fred J. Borch was named executive vice president of General Electric 15 months ago, the implication was as blaring as the horn on a G.E. diesel locomotive (TIME, Aug. 10, 1962). The post has existed only off and on in G.E.'s history, and is usually reactivated to accommodate an heir apparent. By picking Vice President Borch for it, the board cleared the way for the retirement of Ralph Cordiner, chairman and longtime chief executive. Cordiner has wanted to retire to his 1,800-acre West Florida cattle and citrus ranch, but postponed his departure long enough to untangle the...

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