Marketing & Selling: Pepsi v. Coke

Next to the electric outlet, hardly any American invention is as omnipresent as ice-cold cola. In bottle, can, cup or glass, cola is drunk from White House to roadhouse, and few Americans can travel far at work or play without finding an automatic cola dispenser handy. In the huge industry that has grown up to satisfy this thirst, 77-year-old Coca-Cola is still by far the leader, with 1962 sales of $568 million and profits of $47 million. Coke's closest competitor is Pepsi-Cola, which has closed part of the gap in the last...

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