NINE out of ten of our readers get TIME in the mail, but reader No. 10 picks it up at the newsstand. Our newsstand sales naturally vary with the temper of the news, as well as the seasons. Some complicated events draw readers to us, who want to have it all spelled out in one comprehensive story.
Those weeks our newsstand sales go up, even though we might have someone elsea movie star or a noveliston the cover. Other weeks it is the cover that seems to be the draw. And often, of course, cover subject, newsi-ness and public interest happily coincide....
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