Services: Cashing In on Culture

With more leisure in which to indulge an old itch to improve themselves, many Americans are casting an eye on culture, and catching up on philosophy as never before. No U.S. enterprise has done more to foster this trend—or has cashed in on it more successfully—than Chicago's Great Books of the Western World. This week, as it celebrates the completion of its first decade in business, Great Books can boast that it has sold more than 153,000 of its 54-volume sets, which include works by 74 authors ranging from Homer to Freud....

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!