The Press: Diffident Newcomer

On the FORTUNE-size cover brooded an unidentified Oriental, whom informed observers would recognize as Red China's Premier Chou Enlai. Chou was eventually identified in a footnote to the table of contents—and the Oriental influence continued. The first three stories concerned the Far East, specifically Communist China and South Viet Nam.

What was the purpose of this handsome magazine, born last week? Beyond giving its name, USA* 1, and a terse tag line—"Monthly News & Current History"—the newcomer did not say. An advertiser made the introduction. There it was on page 2, bought and...