Fashion: Underneath, Underwear

Ladies' undergarments, like the Marshall Plan, are designed to lend support to needy areas. The help, however, is meant to be unobtrusive, and should not —via bulge, seam, ridge or twanging wire —make itself conspicuous. The U.S. foundation industry has looked for years for a brassiere that will support and uphold the female figure (and its component parts) without betraying its truss.

Last week Peter Pan Foundations, Inc. was proudly claiming to have achieved a breakthrough—a bra without any seams at all. The secret is in a new drip-dry Chemstrand nylon fiber, which, once molded, holds its shape forever. To...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!