The ad first ran in the daily paper of Porto Velho, a steamy jungle city 2,000 miles in from the sea up the Rio Madeira tributary of the Amazon river. Last week papers all over Brazil were still delightedly reprinting it.
"Open a bar in your house. Be your only customer. Give your wife 1,440 cruzeiros [$7.57] to buy a case of 24 bottles of caninha Garcas [raw-sugar-cane alcohol]. Buy a bottle a day at 5 cr. (3ยข) a shot from your wife. If you live another ten years and then drop dead, your widow will have 115,200 cr. [$606.31] in...
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