U.S. Business: Personalities: Nov. 15, 1963

AS chief executive of Chicago's Bell & Howell since July, President Peter George Peterson, 37, always finds himself compared with his relentlessly energetic predecessor, Chairman Charles Percy, who is now running for the Republican nomination for Governor of Illinois after having built the movie-equipment maker from $13 million to $148 million in yearly sales. The two men, long tennis-playing pals, are cast in the same mold, but Peterson is if anything a shade more cerebral than his former boss. An advertising expert who has also taught marketing at the University of Chicago, Peterson...

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