Travel: Wherever She Goes

When the Greyhound bus company plunged into a series of depth interviews with its customers, it turned up the fact that on long trips scenery, comic books and comfort stops are not enough—bus riders are bored stiff. On the ground that a sizable number of their passengers (teenagers, servicemen, bored old ladies) are compulsive listeners to radios, Greyhound has decided to spend about $2,000,000 installing transistor radios above each seat in its 1,945 transcontinental buses. They operate only through headsets, which the radio fan may buy for 50¢ as he enters the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!