The Market Place: Boys & Girls Together

The big news in the skin game is that it's getting masculine to be feminine. The leathery look in men is Out. Creams and cleansers, powders and pomades, hair-tinting combs, face-tightening masks, nail lacquers, hair sprays and sweet-smelling stuff in all sizes, shapes and prices are booming in the male market, and the cosmetics industry is rushing to repackage its female products into something for the boys.

Green for Ruddy, Blue for Sallow. The trend became obvious two years ago, when Elizabeth Arden noticed a sudden sales increase on its Arden for Men line (which includes face cream and face mask,...

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