Of all U.S. automakers, the only one that has failed to benefit from the nation's current car-buying spree is the one that needs it most: South Bend's Studebaker Corp. With its sales for November running 13% below a year ago, harried Studebaker has seen its share of the U.S. auto market drop to a precarious 1.1%. Studebaker does not need to move a lot of autos to make a profit; in 1959, the year the Lark was introduced, the company earned $28.5 million on sales of 137,000 cars. But Studebaker is currently selling...
To continue reading:
or
Log-In