Food & Drink: What Ever Happened to the Martini?


Lots of people like Scotch whisky and drink it, but some hate it and go on drinking it anyway. Why? Because it's In—as anyone knows who has recently tried to stage a cocktail party with only martinis.

U.S. importation of Scotch whisky has increased about ninefold in the past 27 years. In 1961 U.S. drinkers bought 20,366,103 gal., 5.6% more than the year before and double the figure for a decade ago. Consumption in 1962 is running higher still, making Scotch Britain's second biggest export to the U.S., after nonelectric machinery.

Even more dramatic is the sudden emergence of Scotch...

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