Religion: Religion on Records

"It was a market just waiting to be tapped," says Texan Jarrell McCracken. He can say that with a contented smile: at 35, he is president and chief stockholder of Word Records, Inc., the nation's largest producer of religious records.

McCracken first tapped the market twelve years ago, more or less by accident. A divinity student and radio sports announcer, he recorded a platter entitled The Game of Life—a hectic play-by-play account of a football game, with Jesus coaching the Christian team and Satan sending in plays to the Forces of Evil. Originally meant only for use by a Texas church group....

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