Corporations: King of Shaves

The gloom that hung over Cincinnati last week as the World Series ended in five games hung just as thickly over a Boston executive suite. The annual radio and television World Series sponsorship costs the Gillette Co., the world's largest razor-blade manufacturer, a flat $3,000,000, whether the series goes four or seven games. "You root for anyone you want for the first game,'' is a Gillette axiom. "After that, you root for the underdog so that Gillette can get its full seven games worth of advertising."

Universal Mustache. But if it did not...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!