Corporations: King of Shaves

The gloom that hung over Cincinnati last week as the World Series ended in five games hung just as thickly over a Boston executive suite. The annual radio and television World Series sponsorship costs the Gillette Co., the world's largest razor-blade manufacturer, a flat $3,000,000, whether the series goes four or seven games. "You root for anyone you want for the first game,'' is a Gillette axiom. "After that, you root for the underdog so that Gillette can get its full seven games worth of advertising."

Universal Mustache. But if it did not...

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