"Our critics are louder than ever. Some people are trying to bury us." So laments Draper Daniels, executive committee chairman of Chicago's Leo Burnett, Inc.and a lot of others in the $12 billion-a-year U.S. advertising business agree with him. Lately there has been a new flare-up of criticism of the adman and his trade. Semanticist S. I. Hayakawa damns advertising as "venal poetry," and Historian Arnold Toynbee contends that it is the unholy idol of materialism (TIME, Sept. 22). Some of the most articulate critics occupy influential jobs in Government, from U.S....
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