The Market Place: New Products

On the market last week were: CJ Low-calorie beer, called Trommers Red Letter and put out by Piel Bros., to be marketed in New York, Pennsylvania, Connecticut, New Jersey and Delaware—despite the obvious distaste of other brewers who would just as soon not remind people of beer's fattening contents. Priced slightly higher than regular beers ($1.17 in New York City for a six-pack of 12-oz. bottles or cans), Red Letter contains fewer than 100 calories per 12 oz. (v. 150-170 in other beers). The reduction in calories results not so much from a slight drop in alcohol content, say...

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