Fads: It Figures

Into a glittering trophy shop in Dallas recently came a man who could scarcely hide his embarrassed and expectant smile. "Look," he said, "you probably don't have what I want, but make it up especially for me. My wife and I have been trying to have a baby for ten years now, and she just told me she's pregnant. I want to get her a trophy—she deserves it." It was no trouble at all. Bruce Robbins, owner of a four-store chain called Trophies, Inc., fixed the customer up with a sedate plaque attesting that the man and his wife...

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