Corporations: New Course for Chris-Craft

How does a company that has grown fat with long success recover its youthful thrust and vigor? For Chris-Craft Corp., the world's largest manufacturer of motorboats, the answer to this question was to be found last week in boatyards in Michigan and Florida. There, hidden under tarpaulins, lay the sleek 2j-H. aluminum cabin cruisers that Chris-Craft plans to put on the market next month, as well as prototypes of a racy fiber-glass runabout that the company may include in its 1962 line.

In its 39-year existence. Chris-Craft has consistently outdistanced its competitors...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!