Business: Personal File: Jul. 7, 1961

∙ Among Chicago businessmen, President Modie Joseph Spiegel of Spiegel, Inc., the nation's third largest mail-order house, is known for unconventional shrewdness (he once cut his own salary in half because "I saw we were going to take a bath"). Now Modie Spiegel, restless and 60, has unfolded his most unconventional merchandising wrinkle yet: an offer to sell prescription drugs to members of Spiegel's "Budget Power Plan" by mail—and at cost. He calls it "a chance to perform a real service to customers." It may also, he concedes, have the incidental effect of increasing enrollment in the already enormously popular...

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