The startling thing about the 16,000-student University of Southern California, the nation's fifth biggest private university, is its poverty. Crowded onto a 78-acre Los Angeles campus, U.S.C. has an endowment of only $8,300,000. Incomparably richer is northern California's Stanford University, which has only 8,786 students and a $98 million endowment. Incomparably better is the state-run University of California at Los Angeles, which has stiffer academic standards and higher faculty salaries. To U.S.C. remains the past glory of nine Rose Bowl triumphs,* which the school went broke achieving, and the dubious honor (snapped one professor) "of having a sweaty jersey as...
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