Business: Personal File: May 19, 1961

∙ A Wall Street mystery was solved when Bertin C. Gamble, 63, admitted to being the anonymous bidder who offered $40 a share for 470,000 shares of Chicago's General Outdoor Advertising. Elusive Bert Gamble, who built up the Gamble-Skogmo chain of auto accessory and appliance shops (380 stores, 2,000 dealers), now specializes in buying companies and reselling them at a handsome profit. Backed up by $45 million in cash from the 1960 sale of Gamble-Skogmo Inc.'s interest in Western Auto Supply, Gamble says he wants control of North America's biggest outdoor advertising company for "diversification and expansion." General Outdoor plans to...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!