A Letter From The Publisher: Feb. 10, 1961

MOST of TIME'S readers are subscribers who sign up for relatively long periods of TIME (one of every ten subscriptions is for a term of five years at a cost of $20). But in recent months, the substantial number of readers who buy TIME on the newsstands has been soaring to new levels.

At 18 major airports across the U.S., TIME outsells every other magazine. For some issues in recent months, the newsstand sale has run more than 50% above the same week in the previous year (see illustrations).

For the five issues of January, average newsstand sales were 30.5% above January 1960....

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