The Press: The Minnow & the Whale

After 1942, when voluble Author-Journalist Norman Cousins became its editor, the Saturday Review of Literature began trying by one device after another to escape its original charter as a magazine of literary criticism. But for all its experimentation, the Saturday Review (circ. 248,179) has remained a magazine of comparatively limited audience. Last week it accepted a boost from a giant.

The giant was McCall Corp., publisher of McCall's (circ. 6,275,280), Redbook (circ. 3,074,710), and the world's largest magazine job printers (one billion copies of 56 magazines last year). In a deal soon to be...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!