The Press: The Minnow & the Whale

After 1942, when voluble Author-Journalist Norman Cousins became its editor, the Saturday Review of Literature began trying by one device after another to escape its original charter as a magazine of literary criticism. But for all its experimentation, the Saturday Review (circ. 248,179) has remained a magazine of comparatively limited audience. Last week it accepted a boost from a giant.

The giant was McCall Corp., publisher of McCall's (circ. 6,275,280), Redbook (circ. 3,074,710), and the world's largest magazine job printers (one billion copies of 56 magazines last year). In a deal soon to be...

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