For five years the softest sell on East Coast TV and radio opened with a gruff, bullying "Hello viewers, I'm Bert Piel and this is my brother Harry." Cartoon characters created by UPA (Mr. Magoo) and given voice by radio's Bob (Elliott) & Ray (Goulding), Boisterous Bert and Harried Harry were pitchmen for Piel's Beer—and invariably the pitch went awry. The lights failed during a taste-test, the man-in-the-street interview turned up a long-winded Piel's fan who would not let Bert get his motivational research questions in edgewise, the labels got switched...
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