Business: How to Bowl a Strike

Bowling, which has been regarded by big-city sophisticates as a small-town or suburban sport, invaded Manhattan last week with a bang. The Grand Central Bowl Co. announced it will build a $3,000,000 bowling center at Grand Central Terminal in the airspace over the 42nd Street waiting room.

As expected, the equipment for the new center will be supplied by Chicago's Brunswick Corp. But Brunswick's boss is a man who believes bowling is not everything. Since Benjamin E. ("Ted") Bensinger took over in 1954, he has turned what was a faltering firm producing only...

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