Wherever the U.S. economy is going, one thing is plain: not in many months has there been a better chance for the consumer to pick up bargains.
Out from the Chicago headquarters of Montgomery Ward last week began to flow 5,500,000 Christmas catalogues that tantalized customers—and irked competitors. Prices have been cut an average 7.8% below those in the last catalogue. Portable typewriters have been slashed from $119.50 to $107.75, electric shavers from $20.57 to $17.95, some bicycles from $32.95 to $29.88. Bigger cuts have been made in toys. Said an excited executive of competing Sears, Roebuck, which immediately rushed out...
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