AUTOS: Prices: the Same or Lower

As U.S. automakers all but completed introducing new models last week, the best news for prospective car buyers was not the styling, which was little changed, but the price. Automakers are not only keeping the price tags the same for most models, but in some cases are cutting them or bringing out lower-priced lines.

Chevrolet and Oldsmobile joined Buick and Cadillac (TIME, Oct. 3) in announcing no price increases for their standard cars. Studebaker-Packard said it would cut prices an average of $39 on its 1961 cars. Chrysler Corp. held the line...

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