CANADA: Pay-&-See TV

The U.S. has been talking about pay-as-you-see TV for years, but the talk brought more wind than action. The one real experiment at Bartlesville, Okla., in 1957 was a flop, and since then everyone has been too worried about a fight with the TV networks to try again. Last week Paramount Pictures Corp., which has spent more than $8,000,000 to perfect the system since 1951, took its enterprising idea to a more hospitable climate: Canada. Last week in the Toronto suburb of Etobicoke,* 1,000 TV-owning families could sit back and see a first-run movie or sports event uninterrupted...

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