Housewives are conditioned to clipping coupons with such fatuous replies as "Dear Golden Atlas Co.: Yes, I would be thrilled to improve my mind with your new atlas." Last week suburban housewives around New York City were amused by an imaginative spoof of the coupon-clipping craze spread over full-page ads in 21 suburban dailies and 17 weekly newspapers. Author of the spoof: the unspoofy New York Times, which employed big type to trumpet such messages as WOMEN OF DARIEN, LOOK! Purpose of the ads: to build up suburban circulation by playing lightly...

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