Matthew J. Culligan, chairman and president of the troubled Curtis Publishing Co., invited the nation's leading financial reporters to the Bottle Room of Manhattan's swank "21" Club, for "an important announcement." After cocktails and lunch, Culligan broke the good news: four successive quarterly increases in ad pages for a total 3.5% gain, he said, had put enough strength back into the Saturday Evening Post to resume weekly operations in 1965 (it had cut back to 45 issues yearly in a 1962 economy move). He also announced lower advertising-page rates for the Post and a reshuffling of the magazine's complicated...
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