A Letter From The Publisher: Jul. 10, 1964

We have always felt that the 19th century author Alexander Smith didn't say it quite right when he wrote, "It is not of so much consequence what you say, as how you say it." Shifting the emphasis, we believe that what you say is important but how you say it makes a whale of a difference. Some examples from this week's TIME:

Like a Polaris missile, the great fish roars out of the water, sometimes jumping twelve feet or more as he goes raging and tail-walking across the ocean.—See SPORT, All Out for Banzai!


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