Tobacco: Tar Czar

Sales of cigarettes, which fell sharply after the Surgeon General's report in January, have lit up again. Last week the Internal Revenue Service reported a steady gain—29 billion smokes shipped in February, 38 billion in March, 44 billion in April. The April total was almost 5% higher than that for the same month last year.

Tobaccomen still must puff easily on their advertising. Pressured by the Federal Trade Commission, nine cigarette companies formed the Cigarette Advertising Code, Inc. Last week they named a smoke warden to administer the code: Lawyer Robert B. Meyner, 55, former (1954-62) Governor of New Jersey.

Meyner—who...

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