Personalities: May 15, 1964

COCA-COLA CO.'s expansion plans have recently put it into the orange-juice, diet-pop and instant-tea business. Last week Coke announced a new addition that fits in with what President J. Paul Austin calls its new "total refreshment" concept. It acquired Houston's Duncan Foods Co., purveyors of coffee under a number of brand names (Fleetwood, Butter-Nut, Admiration). Austin, 49, who joined Coca-Cola's legal department in 1949 and was named president two years ago, sees the merger as another step toward Coke's first $1 billion year (1963 sales: $637,424,475). A Harvardman ('37), Austin started...

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