Building: Fight for the Home

The U.S. home has become a battle ground — long before husband and wife move in. Americans bought 1,600,000 new homes in 1963, paying an average of $14,000 each. By 1970, 2,000,000 new homes a year are expected to be sold, at an average cost of $16,800. Result: producers of everything from the lowly pine two-by-four to the finest-quality ceramic tile are involved in a fierce fight to win a bigger part of this growing market. The battle was evident last week at the opening of the New York World's Fair, where dozens of building-materials makers have set up...

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