U.S. Business: All Frit, No Fret

The Ferro Corp. of Cleveland is the world's largest maker of frit. Frit? Yes, frit. Ferro's main product is a powdery flaked glass that melts at 1,500° heat into the chief ingredient of porcelain enamel, the familiar coating on bathtubs, basins and ceramic tile. Since many appliances are also sprayed with or submerged in frit, Ferro is profiting not only from the U.S. appliance boom but from the rapidly expanding appliance market abroad. This week Ferro announced an 8% gain in first-quarter sales to $21 million; with 1963 sales that hit a record $80.7 million, the company expects to reach $115...

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