The Presidency: Visibility by Informality


John Kennedy once remarked that he didn't like to wake up in the morning and read newspaper stories about Khrushchev or Mao or Castro or any other unfriendly fellow. What he wanted was headlines about the President of the U.S., and he was engagingly candid about his desire for public "visibility."

Well, Kennedy had nothing at all on Lyndon Johnson in the matter of visibility. Last week, after a fast round of golf at suburban Maryland's Burning Tree Golf Club, Johnson entertained a king, tossed out the opening-day ball for the Washington Senators, popped out of the White House to...

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