Corporations: Culture, Inc.

It was hardly the sort of setting or audience usually associated with the Atlanta Symphony Orchestra. While the orchestra sat in the center of a large gymnasium, the listeners squatted or sprawled on the bare floor. Occasionally they waved their hands in imitation of the conductor, sang along with the music or uninhibitedly ran their fingers across the strings of a cello. They were young children, attending last week's Tiny Tot Concert, an annual series sponsored by Rich's department store in Atlanta. Rich's does not expect the children to be customers for quite a while, but it believes in...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!