The Press: Exclusive Giveaway

For the working executive whose In basket never seems to be empty, one practical rule of thumb is that anything mailed to him free is probably not worth reading. But there is one giveaway magazine that has sought, with mild success, to be an exception. In seven years, News Front, which calls itself "management's news magazine," has at least gained entree to some of the most influential In baskets in the U.S. Among its 92,000 nonpaying recipients are the presidents and key officers of the country's 7,500 largest companies, the Governors of all 50 states, all U.S. Congressmen, the members of...

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