Magazines: Look's Illusion

"A LOOK FIRST: 3-D PHOTO," proclaimed the message on the cover. The Parallax Panoramagram "may mark the beginning of a new era in graphic-arts," said the press release. As it turned out, Look's first ran almost last in the magazine. On page 105, just short of the back cover, persevering readers found a stiff, postcard-size appendage, attached in the manner of a subscription renewal card. On the card was a black and white picture that showed a bust of Thomas Alva Edison surround ed by some half-dozen of his inventions. What made most readers stop and look twice was...

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