Japan: Pianos on the Assembly Line

The world's biggest piano maker is not Steinway, Winter or Wurlitzer, but a relatively unknown Japanese company named Nippon Gakki that won its for tune during World War II by making airplane propellers. Nippon Gakki is one of Japan's most successfully diversi fied corporations, with 1963 sales of $99 million. It now makes motorcycles, bathtubs, glass-fiber skis, transistorized electric organs. But the company's most notable achievement is the recent success of its second oldest product line: pianos. Last week Nippon Gakki announced that it will build a modern $4,100,000 plant that...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!