Merchandising: Winning in Dixie

Outside the South, Winn-Dixie Stores, Inc., is scarcely known. Seventh in sales among the nation's grocery chains, it ranks well behind such billionaires as A. & P., Safeway and Kroger. But for six straight years Winn-Dixie, with 609 stores in ten Southern states, has topped every large U.S. merchandising firm on a gauge that profit-minded businessmen watch more closely than any other: return on invested capital. In 1962 the chain earned 21% on its capital, almost twice as high a percentage as A. & P.'s. Last fortnight Winn-Dixie, which has increased its dividend for the 20th consecutive year, announced that...

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