Autos: Studebaker's Year of Decision

Automakers call their lowest-priced, highest-selling models "bread-and-butter lines." For South Bend's Studebaker Corp., which introduced its bread-and-butter '64 models last week, the term has a hungry meaning. Despite the uphill drive of athletic President Sherwood Egbert, 43, Studebaker's share of the auto market slipped from a precarious 1.12% last year to a disastrous 0.9% in the first eight months of this year. While every other automaker was rolling to fat and happy records, Studebaker's sales through August dropped to fewer than 44,000 cars, and the company—whose automotive division has operated in...

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