Italy: Household Revolution

From Vespas the Italians graduated to Fiats; from radios they went to TV sets. Now the big move is on in appliances. Refrigerators and washing machines are being installed in Italian homes at a pace that is rapidly building new industries and destroying old customs. Italian refrigerator production has risen to 1,750,000 yearly (v. only 30,000 ten years ago), enabling Italy to edge out West Germany as Europe's leading producer. Washing-machine sales are rising so fast that they are catching up with refrigerators, and stores can hardly keep in stock any labor-saving appliance, from a vacuum cleaner to...

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