Industry: The Cool Age

To the men who market air conditioning, the world is full of wide open spaces waiting to be enclosed and climatized. They have sold central cooling to 200 homeowners in Alaska, induced Saudi Arabia's King Saud to provide air conditioning for 2,000 of his siblings, sons, sweethearts and hangers-on in the royal palace at Riyadh. An air-conditioned big league baseball stadium is going up in Houston, and $487,000 worth of cooling gear is being installed in the White House. Last week Carrier Corp., the industry's leader, landed an order to cool 180...

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