Management: Mr. Automation

The new breed of man who succeeds in business is the executive who knows how to automate and cut costs. Last week Westinghouse Electric, the second biggest U.S. electrical-equipment manufacturer (after General Electric), picked for its president a man who fits that mold so perfectly that he is known as "Mr. Automation." The new chief is Donald Clemens Burnham, 48, who makes a fetish of efficiency but also manages to smile at it. He is, besides, an ingenious engineer who is also a supersalesman.

Whimsical Junking. Westinghouse directors picked Burnham, who was vice...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!