Corporations: Watches for an Impulse

The United States Time Corp. of Middlebury, Conn., proudly boasts that one of its Timex watches recently swallowed by a Texas farmer's cow ran as good as new when the farmer retrieved it. Like the cow, U.S. jewelers know how it feels to swallow Timex. At first they opposed carrying Timex's low-cost, low-profit watches, but Timex is now the nation's fastest-selling timepiece. Since the first Timex was sold twelve years ago, Americans have bought 50 million of them and U.S. Time has become the world's largest watchmaker (1962 sales: $74.5 million). Last...

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